Marketing Management
DANZ Arts Management Seminar
TUTOR: Christine Young
This Seminar will look at ways Arts organisations can incorporate relevant Marketing strategies at a Management level and is suitable for Producers, Directors, Senior Arts Marketers, and others who work in Marketing or Audience Development.
The seminar will cover:
- Developing a Marketing Strategy – Perspectives on Marketing planning
- What are the essential elements of strategic marketing planning?
- Who and what do you need to consider in planning your marketing strategy?
- Putting the audience at the centre of planning
- Applying this to a marketing plan template
- Setting objectives & measuring success
- Budgeting
- Execution – turning the plan into action
For full details go to http://www.danz.org.nz/workshop.php?id=67
More DANZ seminars and workshops http://www.danz.org.nz/workshops.php
Trades Hall Building, 147 Great North Road, Great Lynn, Auckland
Friday 8th July
9.30am - 11.30am
Booking essential
Member Profile
DANZDANZ, Dance Aotearoa New Zealand is the national organisation for dance.
DANZ supports dance in all its forms. We aim to develop the long term growth and health of New Zealand dance through professional development, training, information, resources, education, promotion and advocacy.
Ko Matau te roopu tautoko i te hunga kanikani huri noa i Aotearoa - We support dance across New Zealand
Join DANZ to become a member of the national organisation, to use DANZ services and resources and to help support dance in New Zealand.
