Multi Platform Storytelling Workshop
Multi Platform Storytelling Workshop with Gary Hayes
9 am - 2 pm, Thursday 24 March 2011
AUT University, Wellesley Campus
(2hrs presentation q/a, 1 hr team development & mentoring & 1 hr presentation & feedback plus 2 20 min breaks)
$60 Regular and $40 Students
WORKSHOP:
A half-day workshop that firstly introduces the landscape of key transmedia content areas, story/service user centric design and production methodology. In the second part of the workshop teams will utilize this knowledge with worksheets and to a given industry brief develop a cross media proposition that targets specified goals, user requirements, story challenges & ROI (return on investment).
The workshop will challenge and expose participants in techniques to develop quality transmedia services. Teams will also briefly present their treatments to all attendees with reference to platforms, timescales, story worlds and business models. Basic definitions and terminology will also be covered.
Areas covered in the transmedia landscaping section include:
• Social Media Storytelling & Two Way Web
• Alternate Reality Game & Digital Marketing
• Augmented Reality and Pervasive Locative Games
• Serious Games & Online Documentary
• Social Television & Mixed Media
• Social Virtual Worlds
• Massively Multi Player and other Game Development
• Monitoring & Measuring the Web
• Multi Platform Production Tools and Processes
• The Transmedia Bible Introduction
• Transmedia Bible Project Management
• User Needs & Audience Targeting
By the end of the short workshop attendees will:
• Have presented a complex transmedia project
• Planned a transmedia campaign
• Understand the multi platform landscape
• Be aware of new trends and opportunities in cross media
• Know how to develop services using simple strategies
• Clearly match story requirements, needs of users and technical capabilities
• Have a basic understanding of transmedia business models
Gary Hayes
Gary is an award winning multi-platform producer, author, educator and runs MUVEDesign.com and founded in 2010 the global StoryLabs.us aimed at transmedia & innovative digital story-telling. Recently becoming a Distinguished Talent permanent resident in Australia his company MUVEDesign.com creates virtual worlds, augmented and alternate reality services for companies including Telstra, ABC TV, Accenture & advertising and education sectors. He founded the Innovation Training Unit LAMP.edu.au in 2005 and for 8 years previously was the Senior Development Producer at UK BBC New Media, pioneering broadband internet, interactive TV and emerging. He runs personalizemedia.com an AdAge Power150 global media-marketing blog and has been an International Interactive Emmy juror for the past few years.
see http://www.personalizemedia.com
Spaces limited so email katrina.bell@aut.ac.nz to register
Gary Hayes is also delivering a presntation entitled "The Fragments of Attention and Transmedia Alchemy" as part of his Keynote role in ENVISAGE 5 - TRANSMEDIA PRODUCTION
Image from www.personalizemedia.com
AUT University, Wellesley Campus
Requirements: Participants are encouraged to bring their own laptops and have either powerpoint or Keynote installed for use during the workshop. Please come with a story idea you would like to take across transmedia domains.
Registration is essential!
EMAIL: katrina.bell@aut.ac.nz | PH: (09) 921 9566
Member Profile
CoLabCoLab is an interdisciplinary creative technology centre. It aims to facilitate and promote creative practices, research and development, knowledge sharing, innovation and collaboration. CoLab is based on a partnership between AUT University, MIC Toi Rerehiko and arts organizations, practitioners, educational institutions, commercial enterprises, technology developers, industry bodies and communities.
It supports the development and public dissemination of hybrid ideas, research and creative practices through converging technologies, innovative formats, modes and networks. In so doing, it forms a community of enquiry and a physical meeting-ground for creative expression, new media industries and trans-disciplinary educators.
CoLab is working to build a strong social network of partners and associated organisations.
