Understanding Audiences
'Stop selling, start inspiring’
TUTOR: Jooles Clements
There's no place for marketing in the arts... But there's plenty of room for relationships….
Is Marketing Dead? Marketing has become a dirty word in the arts sector because of its inability to see audiences as little more than a homogenous blob of consumers. We need to stop aggressively selling and start inspiring audiences to buy and the only way to do that is to try and understand as much about our current, lapsed and potential audiences as we can.
This seminar will cover:
- Data collection
- Segmentation
- CRM
- Relationship building
DANZ in Aucklan
Trades Hall Trust Building, Ground Floor, 147 Great North Rd, Grey Lynn, Auckland
9.30am to 11.30am
Bookings essential
Email auckland@danz.org.nz or phone 09 370 0472
Member Profile
DANZDANZ, Dance Aotearoa New Zealand is the national organisation for dance.
DANZ supports dance in all its forms. We aim to develop the long term growth and health of New Zealand dance through professional development, training, information, resources, education, promotion and advocacy.
Ko Matau te roopu tautoko i te hunga kanikani huri noa i Aotearoa - We support dance across New Zealand
Join DANZ to become a member of the national organisation, to use DANZ services and resources and to help support dance in New Zealand.
