Forty winks in thirty seconds
Auckland based animation and motion graphics studio The Dept. of Motion Graphics is delighted to take the wraps of it's latest animation project for NZ bed manufacturer and retailer Sleepyhead Beds.
Five weeks in production, the 30" TV commercial launches Sleepyhead's new luxury Sanctuary range of beds, and takes the viewer off on a surreal journey through a dream landscape filled with lush flora, magical
waterfalls, and exotic creatures. DMG employed a wide variety of 2D and 3D techniques combined with
photography and live action elements to create the Sanctuary world.
The spot was written by Andrew Mitchell of Magnet Advertising and Art Directed by Lorenz Perry of Splinter
Group. Direction, animation and design was by DMG's Linds Redding and Dan Short. The soundtrack was
created by Jon Cooper of Liquid Studios.
For full text, please see attached Press Releade (PDF)
An animated 30" TV commercial for New Zealand client Sleepyhead. Dorected, designed and animated by Linds Redding and Dan Short of Auckland animation studio The Dept. of Motrion Graphics.
There is a detailed case study of the production of this ad, with extensive text and illustrations on our website here: http://dmgltd.co.nz/?page_id=1261
| Attachment | Size |
|---|---|
| DMG Press Release.pdf | 154.36 KB |
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The Dept. of Motion GraphicsWe are a small, creatively lead animation studio based in Auckland, New Zealand. We specialise in designing and crafting unique, high quality motion graphics and animation solutions for our clients in advertising, broadcasting and film.
