Yes that’s right, Auckland is more creative..

Yes that’s right, Auckland is more creative than Australia and we have got the evidence.

Our research sheds light on Auckland’s diverse creative workforce and what we have found out is pretty remarkable.

Almost 1 in 10 Aucklanders is a creative. That's pretty significant. Watch the clip below for a summary of the creative sector or download Auckland's Creative Workforce Report for all the details.

Release date: 
Wednesday, 10 August 2011

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  • Auckland Tourism Events and Economic Development Ltd's picture
    Auckland Tourism Events and Economic Development Ltd

    Auckland Tourism, Events and Economic Development Limited (ATEED) is one of the new CCOs to be established from transition to Auckland Council.

    The objectives of ATEED include helping to:
    • lift the Auckland region's economic well-being;
    • support and enhance the performance of the Auckland region as a growth engine in the New Zealand economy;
    • support and enhance the ability of the Auckland region to compete internationally as a desirable place to visit, live, work, invest and do business.

    ATEED will integrate the functions and activities currently undertaken by the following existing council business units and CCOs:
    • Council business units responsible for major events, predominantly Auckland City Council’s City events team;
    • AucklandPlus (a business unit of the Auckland Regional Council);
    • Auckland City Council Economic Development Group’s investment and sectors teams;
    • Waitakere Enterprise;
    • Enterprise North Shore;
    • Enterprising Manukau.

    Auckland Tourism, Events and Economic Development Limited will:
    • bring a coordinated approach to sector and business development, investment attraction, events and tourism in the Auckland region;
    • promote regional and local economic development;
    • integrate economic development priorities;
    • interact with central government agencies such as the Ministry of Economic Development, Tourism New Zealand and New Zealand Trade and Enterprise;
    • partner with the private sector and non-governmental organisations; and
    • develop a brand strategy for the Auckland Region.

    The head office of ATEED will be based in the central business district, with local presence retained across the region through branches in the north, south and west. This will include offices in North Shore, Waitakere, Manukau, Rodney and Franklin.

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