Mercury - Church or Theatre?

Outside the Mercury Theatre [photo from K Rd Business Association]

Forces rally to re-establish Auckland’s oldest lyric theatre (100 years old) in Mercury Lane, Newton but will they be too few, too late?

This much loved, historic-listed building [Mercury Theatre], currently used as church, is up for sale for the first time in 16 years and the people of Auckland have a very time limited opportunity to reinstate it as a premier, multi genre performance venue—but time is running out! There is plenty of interest and passion to have the theatre back and operating but still insufficient commitments of cash to make it happen.

While Auckland Council quite rightly debates reinstatement of Mercury Theatre in the context of its venues strategy and the Mercury Rising Campaign seeks the support of philanthropists and community “investors” two other churches have lined up to buy the theatre. The opportunity for the performing arts community and the people of Auckland is all most certain to be lost unless we can guarantee the asking price by mid February 2011

At just $3 million to buy back the theatre and to recover the broadly recognised Mercury Theatre brand the people of Auckland would do well to jump at the opportunities and great value the theatre would generate for the city and the K’ Rd / Newton area in particular.

The Auckland professional performing arts are stressed for suitable and affordable for performing spaces in the CBD. The Mercury could fill a widening gap immediately. Even when the wonderful new Q Theatre in Queen St is operating later this year and if and when the proposed redevelopment of the St James Theatre eventuates, the Mercury will be a distinctive, highly complementary performing arts facility in terms of style and audience scale and economic accessibility.

Indeed there is would be merit in considering development, management and programming of all the city venues from a complementary, coordinated and cooperative perspective.

The theatre is great shape, well cared for by its current owners with all of its original features still in tact and the auditorium beautifully painted and refurbished.

The regeneration possibilities for K’ Rd businesses and community are numerous and the reformation of a sense of performing arts community as was in the days of the old Mercury and Theatre Corporate companies is a distinct possibility.  Re-establishment of the theatre will open broad public access to the building once again and enhance the living heritage environment of the area.

For mass churches and indeed any other non-related arts use of our buildings designed for performing arts presentation and promotion is a huge waste of those facilities and contrary to decades of effort to establish a strong creative, innovative and cultural foundation to our city.

The Mercury Rising Campaign continues discussions with Auckland Council but currently believes that the fate of the Mercury lies with the willingness of arts and heritage supporters and philanthropists in the city to recognise the value of this opportunity and to put up the asking price by mid February.

Tours of the theatre will be held through January and February.

Release date: 
Friday, 21 January 2011
For further information contact: 
Richard Howard mercuryrisingcampaign@gmail.com

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  • Mercury Rising Campaign's picture
    Mercury Rising Campaign

    Greetings

    The Mercury Theatre is currently up for sale for the first time in 16 years since it was sold outside the arts sector

    Many people would like to see it bought back and returned to original use as a performing arts venue.

    We have access to $1.5 million towards purchase the theatre and need just another million to make it a reality!

    The Mercury Rising Campaign is an independent initiative exploring broad community interest and support for re-establishing the Mercury Theatre (Auckland City) as a centre of Performing Arts excellence to serve the arts sector and the people of Auckland for the foreseeable future.

    The campaign leaders are creative entrepreneurs Richard Howard and Graeme Bennett who look forward to working with other people to support and build the campaign operation.

    To join the campaign simply email us at MercuryRisingCampaign@gmail.com

    The bottomline is that the Auckland performing arts industry is definitely going to need a theatre of the Mercury scale (700 seats) in the immediate future despite the marvelous new development of Q Theatre and the proposed St James redevelopment and ATC theatre on the waterfront (some years off).

    A healthy professional theatre and music scene requires numerous venue options of different sizes, styles, capacities, locations; that are financially accessible.

    The Mercury theatre has been substantially restored and is in great shape although some work is still required to upgrade the stage area. Even so the theatre could be opened for business tomorrow and the economics of the Mercury buy back are the most favourable of all current theatre development options.

    The vision is not about re-creating the Mercury Theatre company as was but rather about developing like-minded arts-loving community and giving rise to a multi-purpose, multi-genre, high profile, professional performing arts venue, to recreate it as a viable venue for professional music, theatre, dance, opera, children's theatre and hot entertainment.

    We hope that this brief introduction sparks your interest and support for the campaign. You are most welcome to register your interest and to find out more about how you can help re-establish the theatre. It absolutely wont happen with out you!

    Look at our big idea for the campaign below.

    Richard Howard
    Graeme Bennett

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