GROW | Development Resources

If you're a creative, the chances are high that if someone is making a buck from your talents, it's not you. We writers, artists and designers aren't good negotiators. We love our work, and we're happy that someone wants to pay us for it. It takes us a while to realize that while everyone else is doing nicely from our work, we're not. Read More »

Julia Barnickle talks about the term “Scanner”, it was coined by Barbara Sher to describe people who have multiple interests – and who often find it difficult to sacrifice one in favour of the other. Read More »

When the spotlight of media attention turns on you, what you say and how you handle the media are critically important. This article summarises the key steps and principles that can be identified from best practice organisations on how to handle the media in a crisis. Read More »

Racist board games. Wardrobe malfunctions. Oprah-induced chicken riots. The past decade had several memorable corporate PR disasters.

The folks at Fineman PR have been chronicling the worst offenders of each year in their annual press releases, The Top 10 Public Relations Blunders of the Year. Read More »

Most organisations face problems at one time or another. Sometimes, these difficulties make it into the local, or even national press. Here are some suggestions on how to cope.

How to Deal With a Media Crisis
bfunded Partnership Read More »

When launching a marketing campaign we are always looking to achieve the tipping point, the moment on the graph when the line starts to shoot straight upwards. But what happens if something goes wrong and a potential crisis is looming?

How can we use social media to prevent a crisis and convert it into positive online buzz. Read More »

Corporate Crisis Management:

Corporate crisis is defined as an unexpected event that creates uncertainty and threatens an organization’s priority goals and public image.

Crises Management – Domino’s Case Study Research Read More »

It's that time of year again: the Oscar nominations are in, and the chatter has begun. Who will fail to beat George Clooney and Meryl Streep this time? In the interests of transparency, we've shopped the posters for this awards season's biggest movies so they're a little more honest about their content. Pretend this is the first time we've done it. Read More »

Patrick Hall, artist/designer/maker in conversation with Michele McGinity about the notion of the individual as brand.

Patrick Hall’s profile is on the rise and after 15 years as a practising artist he is becoming well established in his chosen field. Increasingly he needs to manage the type of product he agrees to produce. Read More »

Arts Marketing expert, Dr Peter Steidl says the key to a more coherent branding strategy could lie in a clear-eyed view of the brand ‘personality’ of an arts company. To illustrate the point, he draws on Carl Jung’s personality archetypes. Read More »

This paper by Heath McDonald and Julian Vieceli from Deakin Business School explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.

Branding the Individual Read More »

Today it's commonly accepted that strong brands accelerate business performance, with the power to lift companies, their products and services from obscurity or commodity status to positions of preeminence in their marketplaces. Read More »

Branding has a wide variety of views depending on which facet of the art world you live. Some believe that you can not create a brand for your art, your art becomes a well known brand after you are known. Others believe that branding is a part of marketing.

Here, branding is looked as a means to an end yet the end all to the identity behind the creator of the art. Read More »

A Slideshare presentation from Marty Neumeier from his book Zag.

The Number One Strategy of High Performance Brands. Read More »

Inspiration's a tricky thing; some artists pathologically avoid gazing at the work of others in order to guarantee their work's originality, while others assiduously mine the canons of history to ensure that their art bears the proper influences. Read More »