Pricing strategy
The attached essay is based on a presentation 'What Price Value' given by Tim Baker to the Creative New Zealand 21st Century Arts Conference, Auckland, 26-27 June 2008.
Tim Baker is the director of Baker Richards Consulting which specialises in pricing research, data mining and marketing consultancy to help cultural organisations maximise their earned income and admissions.
Tim Baker, Baker Richards Consulting © 2008
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Creative New ZealandCreative New Zealand
Creative New Zealand is the national agency for the development of the arts in New Zealand. The purpose of our work is to encourage, promote and support the arts in New Zealand for the benefit of all New Zealanders.
(Arts Council of New Zealand Toi Aotearoa Act 1994).Our mandate is to support community and professional arts. In doing so, we uphold the principles of access, participation, and excellence and innovation in the arts.
We value the partnership we have with Maori, in acknowledgement of their unique position as tangata whenua. Much of what makes New Zealand art unique lies in what makes New Zealand unique - our indigenous culture.
We also value Pacific arts and their growing contribution to New Zealand identity. Given the increasing ethnic diversity of New Zealand’s population, Creative New Zealand works to ensure that our impact is felt across the population.
