Pricing Dance - Pricing and developing audiences
This DANZ resource brings together up to date information on pricing dance performances and developing audiences. There are essentially three pricing strategies:
- Skim pricing, sets prices high to skim a segment of the market
- Penetration pricing, sets prices low to attract a larger market
- Neutral pricing, removes price from the equation
Although neutral pricing is often adopted by default, it is a combination of all these strategies that works best for most organisations.
The online reference sources for this information are listed at the end of the PDF.
You can find more dance resources on the http://www.danz.org.nz
DANZ 2007 - Compiled by Maria Dabrowska and Elisabeth Issacs
| Attachment | Size |
|---|---|
| PricingDance.pdf | 276.45 KB |
Social bookmarking
Member Profile
DANZDANZ, Dance Aotearoa New Zealand is the national organisation for dance.
DANZ supports dance in all its forms. We aim to develop the long term growth and health of New Zealand dance through professional development, training, information, resources, education, promotion and advocacy.
Ko Matau te roopu tautoko i te hunga kanikani huri noa i Aotearoa - We support dance across New Zealand
Join DANZ to become a member of the national organisation, to use DANZ services and resources and to help support dance in New Zealand.
