A guide to sponsorship for dance

Find your Match - A guide to sponsorship for dance is a Dance Aotearoa New Zealand resource. Sponsorship is partnership. In dance it usually involves an organisation providing funds, resources or services in return for promotion and association with a project or event and its creators.

It’s a powerful marketing tool that connects a company with its customers (building or enhancing that relationship) in a unique way. A key point to remember is that for sponsors it’s an investment and they are looking for a return on it.

It’s important to approach sponsorship professionally, be well prepared and see it through to the end. A good arrangement, carefully negotiated and carried out, will benefit both you and your sponsor. See the attached report for more.

You can find more dance resources on the DANZ website.

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    DANZ

    DANZ, Dance Aotearoa New Zealand is the national organisation for dance.

    DANZ supports dance in all its forms. We aim to develop the long term growth and health of New Zealand dance through professional development, training, information, resources, education, promotion and advocacy.

    Ko Matau te roopu tautoko i te hunga kanikani huri noa i Aotearoa - We support dance across New Zealand

    Join DANZ to become a member of the national organisation, to use DANZ services and resources and to help support dance in New Zealand.

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