'T-Shirts and Suits: A Guide to the Business of Creativity'. Free eBook version of paperback book

'T-Shirts and Suits: A Guide to the Business of Creativity' is a practical handbook for creative entrepreneurs to refer to and find information, examples from other businesses, and practical tips about using powerful business ideas in a creative context.   The book condenses over twenty years' experience of working in the creative enterprises, combined with learning from clients and from business school.   “Clear and concise with a lovely clean design.
T-Shirts and Suits is a great mixture of theory, practice and inspiration.”
  -- Fiona Shaw. Capsica Publishing     View the book online at issuu.com - click here   Now also available in Chinese and Spanish - see translations page   Here's what it says on the back of the book:   Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice.    Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business.   Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide.   Examples of best practice are illustrated in eleven 'Ideas in Action' sections featuring a range of creative businesses and organisations.     The foreword for the first edition was written by James Purnell MP, UK Government Minister responsible for the creative industries. Shaun Woodward MP, who replaced James Purnell in a government reshuffle, wrote the foreword to the reprinted edition.