Changing the Game: Recession Survival Strategies research report

Changing the Game: Recession Survival Strategies research by New Zealand Trade and Enterprise (NZTE) reports on tactics and strategies used by 13 globally successful companies to survive and thrive during and after economic recessions.

While the businesses studied were large multinationals listed on the Fortune 500 index, the seven factors identified apply to businesses of any size, trading from any location.

Four of the seven factors identified as helping firms to survive recessions relate to dealing with the reality (focusing on the core business, improving efficiency, getting rid of non-core operations and business restructuring) while three deal with opportunities (acquisitions, increased advertising and marketing, and more research and development).

Download the report here.