Seth Godin: Quieting the Lizard Brain from Behance

About this presentation

Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our "lizard brain" as the source of these primal doubts, and implores us to "thrash at the beginning" of projects so that we can ship on time and on budget.

 

About Seth Godin

Seth Godin is a bestselling author, entrepreneur, and agent of change. His recent books, which have graced the New York Times, Business Week, and Wall Street Journal bestseller lists, include Tribes, Purple Cow, The Dip, and All Marketers Are Liars. Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

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    Arts Regional Trust Te Taumata Toi a Iwi (ART)

    The Arts Regional Trust : Te Taumata Toi-a-Iwi

    ART is an arts and creative industries development agency and a leading investor in growing entrepreneurship in Auckland’s creative sector. The City Councils of Auckland and Manukau created the Arts Regional Trust Te Taumata Toi-a–iwi (ART) in 2000 to manage and grow their combined share of funds provided through the disestablishment of Auckland Regional Services Trust.

    To date, ART has invested in a number of significant projects in partnership with other organisations such as the city councils of the Auckland region, universities and government agencies.

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