Creating A Memorable Elevator Pitch

Having a great elevator pitch in your arsenal of marketing tools is essential for networking and personal marketing. Making it clear, concise and memorable can often be challenging. Here's a few quick tips for creating your perfect 30-second speech.

1. Don't Make It Hard Sell or Like a Pitch

Your pitch should be like a conversation at a cocktail party when someone asks you "so what do you do?". Speak plainly and simply, no industry jargon or terms. Think about how you would explain your job at career day to a classroom of 7th graders.

2. Just the Facts Ma'am

Stick to the important points...who you are, what you do, what is your key unique selling proposition (what sets you apart from the competition) and something to take the conversation to the next step

3. People Not Companies

Don't be shy about introducing yourself first—your name, your job description, then your company. Others want to know you, the person they are potentially going to do business with, not a cold, impersonal company. It is ok to use the word "I" vs. "we" in the elevator pitch.

4. Listen

Pay close attention to reactions and the questions you get in return to your introduction. If someone asks a very basic clarification question about what you do, then you probably need to revisit the introduction. If they are asking questions to obtain more details on some specific point, then you're on the right track, you've established a reason to continue the dialogue.

5. Always Carry Your Business Cards

At the end of each pitch, have your business card at the ready. Don't ask people to remember things in their head, make it easy for them by putting it in their hands. The combination of visual and auditory input helps people remember the conversation easier later. And, reciprocate, listen to their pitch and take their card as well.

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