Turn customer testimonials into brand megaphones
Today, social media is transporting us back to our roots by putting the power of personal testimonials high above other forms of advertising.
Termed “Consumer-Generated Media,” this form of advertising has exploded in recent years. Capturing these business mentions and turning them into customer testimonials for the purpose of marketing your business should be the new crux of your marketing plan.
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Suzy Feine is president of Feineprint Creative Group Inc., a creativity agency in Minnesota that delivers customized marketing, public relations, web design and editorial services to emerging and established companies that seek to maximize their marketing efforts. For more tips, follow Feineprint on Twitter.
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Arts Regional Trust Te Taumata Toi a Iwi (ART)The Arts Regional Trust : Te Taumata Toi-a-Iwi
ART is an arts and creative industries development agency and a leading investor in growing entrepreneurship in Auckland’s creative sector. The City Councils of Auckland and Manukau created the Arts Regional Trust Te Taumata Toi-a–iwi (ART) in 2000 to manage and grow their combined share of funds provided through the disestablishment of Auckland Regional Services Trust.
To date, ART has invested in a number of significant projects in partnership with other organisations such as the city councils of the Auckland region, universities and government agencies.
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- Submitted12 Oct 2011InDevelopment Resources
