Two non-traditional social ideas for marketing your venue
As a social experiential agency, we at iStrategyLabs get to play with all sorts of emerging platforms and methodologies for promoting our clients’ brands and events. The following concepts are ones we’ve tested, and which show great promise in being applicable for arts organizations that are looking to market their venues and performances in new ways. These approaches are meant to be inexpensive and lightweight to produce, yet have impact that can be felt at the box office in terms of lifting brand awareness for the organization.
Concept One: The Venue as A Co-working Space for Creative Innovators
Concept Two: The Crowd-Sourced Space “Rental”
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Arts Regional Trust Te Taumata Toi a Iwi (ART)The Arts Regional Trust : Te Taumata Toi-a-Iwi
ART is an arts and creative industries development agency and a leading investor in growing entrepreneurship in Auckland’s creative sector. The City Councils of Auckland and Manukau created the Arts Regional Trust Te Taumata Toi-a–iwi (ART) in 2000 to manage and grow their combined share of funds provided through the disestablishment of Auckland Regional Services Trust.
To date, ART has invested in a number of significant projects in partnership with other organisations such as the city councils of the Auckland region, universities and government agencies.
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- Submitted12 Oct 2011InDevelopment Resources
