Does your message POP

"I don’t have a short attention span . . . oh look, a kitty.” – popular t-shirt saying

People are busy. We have about one minute, max, to get their interest. If we don't quickly prove we're worth their valuable time and mind, they’ll mentally move on.

What do you care about?

Whether that's getting funded, getting hired or getting a yes; you'll be able to win buy-in and motivate decision-makers to care about what you care about if you use this innovative approach to POP! your message in the first 60 seconds.

My client looked at me in disbelief.

Does Your Communication Have People at Hello?

“Remember, you’re more interested in what you have to say than anyone else.” – Andy Rooney

“10 minutes?!” my client said incredulously, “You can’t say anything in 10 minutes.”

“That’s all the time we have,” I explained. “There are more than 20 presentations scheduled. Do the math. At 10 minutes each, with breaks, lunch and transition times; that’s a l-o-n-g day.”

“But how can I possibly describe our programs, services, credentials, funding request and allocation in 10 minutes?”

“You can’t,” I said.

“But then how can I get people interested in funding us?”

“You pleasantly surprise them with a 60 second opening that gets their eyebrows up.”

“What do you mean – gets their eyebrows up?”

“Do it right now. Arch your eyebrows. Do you feel curious - like you want to know more? When people’s eyebrows go up, it means you just got your idea in their mental door.”

“But how do I do that?”

I’ll reveal exactly how to do that in just a moment, but first, thought you might like to see an opening that helped a client receive millions of dollars of funding for her organization.

Craft a 60 Second Opening that Wins Buy-In to Your Message and Mission

“I try to leave out the parts people skip.” - bestselling author Elmore Leonard

“Did you know there are 1.8 billion vaccinations given every year?

Did you know half of those vaccinations are given with re-used needles?

Did you know we are spreading and perpetuating the very diseases we’re trying to prevent?

Imagine if there were a painless, one-use needle that costs a fraction of the current model?

You don’t have to imagine it . . . we’ve created it. In fact, as this article shows . . . .” and she was off and running.

Even though my client didn’t speak until late afternoon, she captured the attention and respect of everyone in the room. How? Instead of beginning with predictable (boring) remarks that lost everyone at hello, she crafted a compelling, convincing opening that left out the parts people skip. Here’s how you can do the same.

Introduce Something Your Decision-Makers Don’t Know

“If you stick to what you know; you sell yourself short.” – singer Carrie Underwood

What’s a communication you’ve got coming up in which you’ll be trying to convince someone to fund you, support you or give you the green light? Follow these steps to increase the likelihood of getting a yes.

See the HOW TO here