Full House: Turning Data into Audiences
This ticketing and marketing manual written by Roger Tomlinson and Tim Roberts, with contributing author Vicki Allpress Hill, assists arts and entertainment organisations to maximise the data they collect on customer transactions and behaviours.
FULL HOUSE was commissioned by Creative New Zealand in partnership with the Australia Council for the Arts. Download three sample chapters (pdf 960kb).
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Member Profile
Vicki Allpress HillVicki Allpress Hill
Vicki Allpress Hill is founder and director of The Audience Connection. Based in Auckland, New Zealand, Vicki works with cultural organisations internationally across a range of arts genres. Her clients include opera companies, museums, chamber music ensembles, dance and theatre companies, arts funding bodies and service organisations.
Vicki has held senior marketing roles with a number of high profile performing arts and online music organisations in Wellington, Auckland, London and New York, including English National Ballet, Classical.com and New Zealand Opera. During the last decade she has been a regular international speaker, writer and consultant on the subject of attracting and retaining arts audiences via online channels.
Her recent speaking engagements have included the Pew Center for Arts & Heritage and Philadelphia Music Project in the U.S., the Ticketing Professionals Conference in Australia and Creative New Zealand's 21st Century Arts Conference.
With Roger Tomlinson, Vicki co-wrote A Practical Guide to Developing and Managing Websites (2004) and she was contributing author, with Tim Roberts and Roger Tomlinson, of the New Zealand version of FULL HOUSE: Turning Data into Audiences (2006).
Vicki developed The Audience Connection early in 2010 in order to help arts organisations to build and engage with their audiences via integrated and effective use of online channels.
