smART talk: Standout Branding (+video)
Join the new smART talk online forum ‘Standout Branding’ to share your stories, questions and challenges with leading brand strategist Brian Richards.
“I love the creative sector and imagine you will have great brands out there, just waiting to be discovered."
Brian Richards is available until August 7 to answer your questions. Read on to watch his keynote presentation at Creative New Zealand’s 21st Century Arts Conference, and find out how to sign-up for a smART talk email digest.
smART talk: Standout Branding
Read and join community members and specialist guest Brian Richards on the Standout Branding Forum. Recent topics include:
Topic One | A brand is not a logo. Brands are experiences that live in the hearts and minds of people.
Topic Two | Maintaining an authentic voice.
Topic Three | How to get into the branding industry?
Topic Four | Brand management: control vs co-creation.
Topic Five | My work starts with an idea then I use a diverse range of media to create my work. Because of the diversity how do I market it?
Topic Six | Interesting examples of standout branding that targets younger audiences.
What branding challenges are you grappling with? What's working for you? Join the forum here:
Brian Richards
Brian Richards is the Principal Strategist and Director of Brian R Richards Ltd, Brand Strategists and Design.
Recognised as the country's foremost brand strategist, Brian has spent over a decade developing strategy for many leading export brands, regional identities and major corporate brands in Australasia, Asia and Europe. Some notable examples include: Orca, Icebreaker Clothing, Cervena (New Zealand farm-raised venison), Holcim (International), Fisher & Paykel Healthcare, Fisher & Paykel Appliances, Education New Zealand, University of Waikato, Otago Polytechnic and regional identities for Marlborough, Southland and Central Otago.
smART talk is a great opportunity for you to engage with Brian Richards. Share your stories, questions and challenges with him and other forum members.
smART talk | Growing Audiences for the Arts
Creative New Zealand and The Big Idea present smART talk: interactive online forums with local and international audience and market development experts.
To receive a daily or weekly email digest of the forum join The Big Idea and sign-up for the newsletter. If you are already a member sign-up by logging in, editing your profile and visiting the 'newsletters' tab. Find your username and password here.
Video: Watch the introduction to The Fine Art of Branding keynote presentation by Brian Richards at Creative New Zealand’s 21st Century Arts Conference 2009. Read a summary of the presentation here.
