Punters, customers, audiences
Punters, customers, audiences… we know they are out there but where? Who are they anyway, what do they want and how can we tell them about the brilliant stuff we have to offer?
Vicki Allpress Hill from The Audience Connection has the answers to these important questions and many more in June’s Generator.
You need a plan, be prepared to work at it and (just like the shampoo ad) ‘it won’t happen overnight, but it will happen’. Vicki says that firstly we need to really drill into who our customers are now and could be. Get to know them well, with the joint aims of serving them better (so they keep coming back) and finding others out there with similar characteristics and needs.
To do this Vicki has devised a Target Audience Persona Exercise. She says “this is a powerful process that will bring your audience segment to life and has the potential to change the way you view your product or service from your potential customer’s eyes”
Building a database of customers is also one of the most valuable things you can do to connect with punters, and Vicki shows you how to do this in Steps to building a database “This will make it so much easier and cost-effective for you to create and deliver your marketing messages” she says.
Don’t wait for punters to come to you, because chances are they won’t. Get cracking today with the help of the resources, information, step-by-step exercises and articles on Generator and connect with those who are the lifeblood of your creative business.
Generator: I need an audience, I can't find people to buy. What should I do?
FEATURE
EXERCISES
Build a database of supporters
RESOURCES
Increase your Facebook fanbase
Increase your Twitter followers
FULL HOUSE: Turning Data into Audiences
Data and direct marketing guidelines
VIDEO
Connecting arts audiences online
