Make marketing work
Your work is great, even if you do say so yourself. So now it’s time to tell the world about it and actively market what you do. But where do you start?
“Get yourself out there,” says Simon Young in this month's Generator.
He says it’s never been easier to reach an audience at little or no cost but the trick is to know what makes you unique, how you tell that story and target your marketing accordingly.
To help us do this, Simon recommends equipping yourself with a 'Personal Branding Toolkit' and gives some hot tips about the essentials that should be in everyone’s ‘kit’.
Using social media to talk about what you do is a must in any creative practitioners marketing strategy, and Simon gives advice on 'Where to be Online' and why.
Turns out you don’t need a lot of time and money to market your work, and by working through Simon’s article and exercises, as well as the other resources on Generator this month, you’ll be well on the way to making marketing work for you.
Generator May: I KNOW I NEED TO MARKET what I do. I have hardly any TIME OR MONEY. What can I do?
FEATURE
EXERCISES
Your personal branding toolkit
RESOURCES
Case Study: Great Facebook Marketing Strategy from Art.com
Facebook Marketing: Ultimate Guide
Build a better profile on The Big Idea
Turn customer testimonials into brand megaphones
Lee Odden 5 Steps to Build a Twitter Marketing Strategy
What is an Effective Internet Marketing Strategy?
