Chocolate keyboard a winner

Auckland multidisciplinary design company, Alt Group’s quirky XMAS gift of a chocolate computer keyboard has gone Platinum in the New York based Graphis 100 Best in Design 2012 awards.

Graphis is the New York based International Journal of Visual Communications and its annual awards celebrate outstanding work in design, advertising, photography and illustration. Each of the Annuals published by Graphis represents the best internationally produced work for the discipline for the previous year and only the most impressive work is selected for inclusion in the Annuals.

Alt Group’s XMAS keyboard design was one of only nine international designs to be awarded Platinum in the Graphis 100 Best in Design 2012 awards. The XMAS gift, the design company’s own Christmas gift for clients in 2011, took the form of a full sized Belgian chocolate keyboard and was designed and packaged to visually explain the origin of the design company’s name.

Alt Group also won two Golds in the Graphis 100 Best in Design for the Auckland Museum LATE Neons AND for its Print Counsel postcards. The Auckland Museum LATE posters were selected for the Graphis Poster Annual for 2012.

Alt Group also heralded in the 2012 international awards season with further wins for typography design in the Type Directors Club Design 58 and in the Tokyo Type Directors’ Club Annual Awards. In the Tokyo Type Directors Club Annual Awards, Alt Group’s Year of the Rabbit poster was selected for the annual which includes the year’s best wins. In the Type Directors Club Communication Design 58, Alt Group won a Certificate of Typographic Excellence for their identity campaign for the newly refurbished Auckland Art gallery.

About Alt Group

Alt Group is an award-winning multidisciplinary design firm based in Auckland, New Zealand. With a team of 20, the company works across a diverse range of design disciplines including strategy, graphic design, interactive design and three dimensional design.

Alt Group has won over 250 international and national awards during the past five years, including a Red Dot Grand Prix, ADC Gold Cube, Cannes Gold Lion, One Show Silver and Bronze Pencils, a previous Graphis Platinum award, an AGDA Pinnacle and a Webby Award. In 2010, Alt Group was named the Australasian Design Agency and In-House agency of the Year in CREATIVE’s Hotshop Awards. The company’s work has been featured in leading international design publications including the ID Design Annual, Novum, Process Journal, AGDA Agenda and Creative Review.

Media Release: Alt Group