About...
- Name
- Brian Richards
- A bit about
Brian Richards
Brian Richards is the Principal Strategist and Director of Brian R Richards Ltd, Brand Strategists and Design. Brian uses his extensive knowledge of national and international branding to ensure the best possible fit between each company's brand and its business objectives. Brian's combination of business acumen, branding insights and creative ideas offers clients a rare blend of left and right brain thinking.
Recognised as the country's foremost brand strategist, Brian has spent over a decade developing strategy for many leading export brands, regional identities and major corporate brands in Australasia, Asia and Europe. Some notable examples include: Orca, Icebreaker Clothing, Cervena (New Zealand farm-raised venison), Holcim (International), Fisher & Paykel Healthcare, Fisher & Paykel Appliances, Education New Zealand, University of Waikato, Otago Polytechnic and regional identities for Marlborough, Southland and Central Otago.
Internationally trained at Insead, France, Brian has been honoured more recently by a leading University faculty and is the recipient of the Design Institute of New Zealand (DINZ) Outstanding Achievement Award in 2007.
Brian's qualifications as a Chartered Accountant give him a well-grounded approach to building a client's brand. He travels extensively as an international brand coach.
Contact Details
- Organisation name
- Brian R Richards Ltd | Brand Performance
- brand@brrltd.com
- Organisation Website URL
- http://www.brrltd.com
- My work is now showing at
The Creative New Zealand smART talk forum on The Big Idea at http://www.thebigidea.co.nz/connect/events/2009/jul/57679-smart-talk-gro...
History
- Member for
- 1 year 10 weeks
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