How to Succeed in Creative Business

David Parrish helps creative people become the best they can be, by using smart business thinking.
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This video offers five pieces of advice about how creative entrepreneurs can make their creative and digital businesses even more successful:
1. Define Success - in your own terms, with your own specific and unique definition of success.
2. Understand your Strengths - especially your strengths in relation to competitors. Focus on strengths.
3. Choose your Customers. Not all customers are good customers. Choose customers carefully.
4. Manage intellectual property. Use copyright, design right, trade marks and patents not only to protect your rights but also to generate income through sales and licensing.
5. Be clear about what you want to grow. Grow in the right way. Grow the right things.
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David helps creative and digital businesses become even more successful by bringing together creative people (T-Shirts) with smart business thinking (Suits).