X|Media|Lab: Dale Herigstad
Interactive media expert Dale Herigstad reveals what is exciting him most in the digital arena, the challenges of commercialising ideas in the current economic climate and his big idea for 2009.
Dale Herigstad is a four-time Emmy Award winner, part of the team responsible for creating the futuristic Precrime Headquarters featured in the movie Minority Report.
He is one of the international speakers at X|Media|Lab, Commercialising Ideas, in Auckland from May 22-24. The lab is designed to help local digital media companies get their ideas to market.
What is exciting you most right now in the digital arena?
Content and experiences delivered via IP.
IPTV and also the addition of IP in Cable experiences.
IP content on the go: iPhone (particularly apps)
Connecting our digital experiences via IP (wireless or wired)
What are some of the challenges of ‘commercialising ideas’ in the current economic climate?
Continuing R+D (very important) in light of profits which are long term (keeping at it for payoffs in the long term).
Pressures for short term income, weighing against long term considerations.
Audience fragmentation.
Changes in models.
Nimble-ness in light of audience migration.
Constant beta.
What is your “Big Idea” for 2009?
Efficiency, in 2 ways:
Branded Utilities (apps) that make our customers' lives more efficient.
Efficiency in the production and ideation processes so that projects can cost less, be done quicker, and have same level of quality of delivery.
Dale Herigstad Bio
Four times Emmy Award Winner, and Winner of the inaugural Interactive Emmy Award (London, Los Angeles).
With twenty-five years in graphic design for television and film, and over a dozen years experience working with interactive user interface design, Dale brings a unique perspective to his role as Schematic's Creative Director and co-founder.
Dale has designed more than 15 network broadcast packages. He directed and designed the on-air graphics for three Winter Olympics for CBS (Albertville 92, Lillehammer 94, and Nagano 98), ultimately winning three Emmy awards for this work. His user interface experience bridges Enhanced and Interactive TV, the Internet, and broadband networks, as well as emerging wireless media. Leading development in interactive television, Dale designed the interface for Time Warner's groundbreaking Full Service Network in Orlando.
Dale began his career in the late 70's, working with TV industry giant, Harry Marks, creating network branding systems for ABC and NBC. For 18 years, he worked in Hollywood as an independent Creative Director, working with the leading motion design firms in California. In 1998, he founded H Design, which created network branding packages for Fox Network, Fox Sports Net, WebMD Television, and National Geographic Channels International. He pioneered new spatial navigation interfaces for Sony, as well as new enhanced programming for CSI, Survivor Africa, Life360, and Turner Classic Movies. He regularly speaks at Promax/BDA, Siggraph, and other events, including CHI where he presented on design for ITV interfaces. He has been active for many years with the AFI Enhanced TV Workshop. Dale has taught design, information architecture, and animation at California Institute of the Arts, Art Center College of Design in Pasadena, and UCLA. He served on the board of the Broadcast Designers Association, and is currently on the board of the Interactive Television Alliance.
To register for the conference, or to nominate your project for the lab session, visit www.xmedialab.com
