Alex Greig Consultancy
Alex Greig – Brandgician Formula
1 - Gather 'essential ingredients' from;
- The Marketing/Business plan
- Entrepreneurs vision
- Stakeholders
- Brand Strategy
2 - Craft a ‘differentiated idea’ that is;
- Aligned with the business strategy
- Simple
- Relevant
- Solves a problem
- Stands for something in the customer’s / audience's mind
3 - Discover the related 'Archetype';
What is an Archetype?
- Key Concept (Subconscious meaning)
- An elemental story told over time
- Universal symbolism (independent of race or culture)
- Visual and verbal elements of a brand to infuse products with “meaning”
- Brand foundation
- Based on values
- E.g’s are Harley Davidson & Hell Pizza – ‘The Outlaw’, Harry Potter & iPhone – ‘The Magician’.
If you only have a few seconds to get your message across you can do it more effectively if your brand taps into the stories that we subconsciously know anyway. Archetypes are the software of the psyche!
Blend together with alchemy, experience and passion.
Alex Greig | Brandgician Mob +64 21 305 205 | alex@goforgoals.com |
Member Profile
Alex GreigI am an Entrepreneur with a track record of transforming ideas into profitable businesses.
I am particularly excited by:
Social entrepreneurship, big picture thinking, inspired business models, neuro-marketing, brand archetypes, the power of the emotions and the subconscious in purchase decisions, new beginnings from the aftermath of the global recession, the rapidly evolving music industry model, design, art, DJing, start-ups, social network media, evolving youth culture, goal achievement, teenage mentoring, music, humanistic & evolutionary psychology, philosophy, strategy - everything is strategy, patterns of human behavior, new technology changing human behavior and communication, Wikinomics, the book ‘What Would Google Do’ by Jeff Jarvis, observing big companies make even bigger marketing blunders that violate immutable marketing laws, Taoism, marketing planning, LIFE, being in the NOW and making a difference in the lives of others.
