Serena Fagence
I am a very passionate, creative and driven individual looking to further my skills and knowledge in the fashion industry. I enjoy many areas of fashion; particularly the designing, development, pattern cutting process as well as styling. In 2008 I began my own fashion label and have worked on four collections as well as freelance designing and styling for many musicians and performers.
In September 2009 I showcased my thirteen outfit men’s and women’s wear collection at Air New Zealand Fashion Week. I designed, patterned and constructed all 60 garments for the Autumn/Winter 2010 collection.
Since July 2010, I have had the opportunity to have worked in various Fashion employments in London, UK, broadening my Fashion knowledge and worldly understandings. I have returned to NZ in late October this year to pursue my Fashion career further and to undertake the next exciting opportunity.
- Creative thinker and innovative Menswear and Womenswear designer
- Costume designer and Fashion stylist including music videos, press shoots and editorial styling
- Production development
- Pattern cutting and garment construction
- Confident with time management, multi tasking and organization
- Experience with Computing - Corel Draw, Photoshop, Gerber CAD
- Team player and a energetic hard worker
AUT University - NZ Bachelor of Art and Design majoring Fashion Design
2006-2008
Relevant papers:
- Fashion design
- Advanced pattern cutting
- Garment construction and finishing
- Management and Business
- Professional practice-work placement
- CAD and CorelDraw
- Buying and merchandising
- Menswear major (final year)
Achievements:
My four outfit collection was selected for the Rookie Show at Air New Zealand Fashion Week 2007.
AUT University - NZ Diploma in Fashion Design
2005-2006
AUT University - NZ Certificate in Fashion Design
2004-2005
Freelance Head Stylist for Hammersons retail business Fashion show – London, UK
October 2010
Styled and organized nine designers and overall show styling responsibilities including:
- Nine Designer collections (8-15 outfits per collection)
- Fitted fifteen men and women models
- Styled and sourced accessories
- Organized running order backstage, dressing models, designer liaisons
Harrods department store – London, UK
Fitter/Alterations
September - October 2010
Fittings and Alterations within the bespoke alterations workroom
- Altered trousers, dress and trouser hems by machine and hand, hand beading
Petra Storrs – Costume/Set Designer based in London, UK
Assisting with costume/set design
June - July 2010
- Props for the Music video for the Scissor Sisters band
- Nine Costumes and accessories for Beefeater party in Madrid
- Photo shoot for Petra Storrs for a New York design magazine
Freelance Pattern cutting – London, UK
July 2010
- Pattern cut, sampled and quilted three designer dressing gowns for a freelance designer
Serena Fagence Director | Designer | Production - Full time - NZ
May 2008 – Present
(Own Men’s and Womenswear Fashion business and freelance costume design and styling)
Produced four fashion collections:
- Constructed small runs and one off garments
- Cut samples and final garments
- Pattern construction and development
- Styled and produced look books and buyers books for Winter 2010 collection
- For two years my small one off garments were stocked at Oui boutique, St Kevins Arcade, Auckland City
- Public fashion shows held at St Kevins Arcade August 2008 and at Pull bar Kroad, December 2008
- An art and fashion exhibition held at Depot Artspace in Devonport January 2009
Air New Zealand Fashion Week 2009 show in the New Generation
Custom made outfits and Styling
Music videos:
- Zowie - Broken machine
- Kids of 88 - My house
- Like you Crazy - Touch me
- Lisa Mitchell - See you when I get there (Australian musician)
Custom made Costumes and outfits for NZ bands: Bionic Pixie aka Zowie, (recently featured as cover photograph for New York Times Style section November 2010) Charlie Ash, The Mints Chicks, The Naked and Famous.
I am enthusiastic about designing challenging and creative focused projects that aim to surprise the audience and captivate the feel of music and persona of talented individuals. Some of the projects I have worked on include:
- Giving a costume to my inspirational international music muse Peaches.
- One of five finalists in the Peroni $10,000 Fashion Awards, September 2009.
- Work placement at NZ fashion label Lonely hearts workroom during 2008 (Mens and Womenswear fashion)
- Dressing and ushering work experience at Air New Zealand Fashion Week 2004-2007
- Dressing and preparations for the Anna Sui Finale Fashion show of America's next top model
- Worked alongside fashion stylists and editors Ana Macdonald and Talei Watene from ACP Media, Fashion Quarterly
- Workroom experience with top New Zealand designers: Trelise Cooper and Liz Mitchell.
Member Profile
Serena Fagencen/a
