Stories by
Elliot Ferguson
Elliot is an art director and graphic designer from Aotearoa, New Zealand. He creates meaningful brands through story, craft and community, and is interested in publications, politics, and people.
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What could values-led design look like in Aotearoa?
Elliot Ferguson argues for creating a framework to challenge the dominance of advertising and market-led priorities in design practice. -
The messy history of design manifestos and values
As a newly professionalised field, graphic design, was defining itself as a key economic contributor, a manifesto ignited a moral discussion on its role in society.